Ian MacBeth - What if an agent went totally digital?

Season #2 Episode #6

What if a highly successful agent running a multi branch agency as MD, decided that the money being spent on traditional touting and advertising was not worth it and decided to open up on his own and never do any of that but instead only invest in modern methods? It would be in interesting experiment right?  Well, Ian MacBeth has done just that and in this episode we find out what happened.